Belinda & Reinhold Steinbeisser
Belinda and Reinhold Steinbeisser founded Mercedes Beans & Model Teas in 2001. Reinhold, born in Germany and raised in the midwestern United States, moved to Vancouver with Belinda, born and raised in Missouri, after the pair met at a coffee shop in Seattle some 42 years ago.
In 1985, the Steinbeissers moved to Hazelton, British Columbia for a teaching job and quickly discovered that it was quite a trip to the next city to get a decent cup of coffee. “Why should we settle for less than the best?” Belinda thought. She and Reinhold began researching coffee roasting methods and found that the bitter aftertaste in most coffee is due to traditional gas roasting.
They then discovered Fluid Hot Air roasting, a method that uses renewable electric heat to create a clean and clear coffee flavor. Traditional gas roasting causes gas to leech into the porous coffee bean and distort the taste,
whereas Fluid Hot Air roasting allows each continents’ unique bean flavor to shine. This method, combined
with small batch roasting, ensured premium quality in each roast.
Armed with their new-found knowledge, the Steinbeissers' opened Mercedes Beans & Model Teas in Historical
old Hazelton. Passionate for both the craft and their community, the pair were not in it for the money – they simply wanted this amazing coffee to be as accessible as possible to rural northern BC. The two were passionate about employing students and providing them with work experience to prepare for life outside of our small community.
The Steinbeissers' local contributions did not go unnoticed. Mercedes Beans and Model Teas quickly became